Get Behind The Mask – A Movement Led By Airbnb Hosts Across South Africa


#GetBehindTheMask is a movement led by Airbnb hosts across South Africa coming together to support vulnerable communities impacted by the COVID-19 crisis.

Thousands of hosts across the country are challenging each other, as well as their family and friends, to make and donate 50,000 cloth face masks.

With the support of the Western Cape Government and Afrika Tikkun, Airbnb will help to distribute cloth face masks made and donated by hosts on Airbnb to those who need them most. Airbnb is also committing R1.75 million towards this public health initiative. This money will support the making and donating of masks and will also go into a fund to provide financial relief for hosts in under-resourced communities.

You can #GetBehindTheMask by making or donating masks or by participating in the Get Behind the Mask online experience:

Make a Mask – click here for pattern and instructions. If you wish to donate your masks to Afrika Tikkun, kindly wash and iron them and email for next steps. Below is a video tutorial on how to make a mask.

Donate – donate to Afrika Tikkun. Your donation will assist with the production and distribution of cloth face masks to communities who need them the most.

Participate – by joining the Get Behind the Mask online experience you will donate two masks to Afrika Tikkun. Click here to sign up for the experience – the first 100 seats are free.

#GetBehindTheMask On Social Media

  1. Join the Airbnb Host Community South Africa Facebook here.
  2. Take a photo or video of yourself wearing your favourite face mask.
  3. Post the photo or video to the Facebook group as well as your personal social media feeds and tag @AirbnbCitizen.
  4. Tag three other hosts and challenge them to make, donate or participate in the #GetBehindTheMask movement.

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